Top 5 Beauty Retail iOS Apps in Europe Q1 2022

In the first quarter of 2022, the performance of the top beauty retail applications on iOS in Europe demonstrated diverse trends in downloads and active users. Data from Sensor Tower provides insights into the weekly metrics of these apps.

Gold Apple exhibited a notable variance in weekly downloads, starting strong with over 59K in the first week of January and experiencing a gradual decline to approximately 22.7K by the last week of March. Its weekly active users started at 190K at the end of December, fluctuating throughout the quarter, and closing at around 138K.

ЛЭТУАЛЬ: духи, парфюм, цветы saw a peak in downloads at 37.6K in early March. However, the numbers dropped significantly to 11.9K by the end of the quarter. Active users mirrored this trend, beginning with 79.9K in late December, peaking at 85.3K in early March, and falling to 49.3K by the end of March.

Mein dm had a varied download trend, starting from 17.2K in late December, peaking at 41.3K in mid-January, and stabilizing around 23.5K by the end of March. The app maintained a robust number of active users, fluctuating around the 250K to 320K range, ending at approximately 288K.

Boots showed a consistent download pattern, with minor fluctuations, starting at 21.6K in late December and ending at 23.6K by the end of March. Its active users remained relatively steady, starting at 157K and ending at 154K.

РИВ ГОШ: интернет магазин experienced a steady increase in downloads from 21.1K in late December to a peak of 27.5K in early March, before dropping to 8.5K by the end of March. The active user base followed a similar trend, peaking at 74.2K in early March and decreasing to 46.7K by the end of the quarter.

These insights, provided by Sensor Tower, highlight the dynamic nature of user engagement with beauty retail apps in Europe. For more detailed analytics and trends, visit Sensor Tower.